Case Study

Second Story

Systems Thinking Beyond Digital — Independent Research

2026

How do the principles behind great digital experience design translate to physical environments?

My role

Independent research applying experience design and systems thinking to physical spaces — the same holistic lens that shapes digital delivery systems.

The Second Story Concept

Understand what someone needs, then design the surrounding system — emotional, physical, and functional — that supports it.

• Reflect: Pinpoint needs
• Reset: Configure space to meet needs
• Reimagine: Customized design
• Root: Forward momentum

Not a picture-perfect room — a space that supports who you’re becoming.